How Can AI Help Your Academy?

The latest buzzword in not just the marketing industry, but every industry is AI. It's applications are practically endless and the more time we have with it the more creative those applications will become. So how can you use AI to help your academy?

First, what is AI? AI stands for Artificial Intelligence. When most people hear that they start thinking of Skynet, terminator robots, and the end of the word. Well I hate to break it to you but that's not the case. There's a common misconception that AI is "alive" and conscious when really it's just a database of information, that's all! We can interact with this database by giving the AI what's called a 'prompt'. The AI interprets the prompt, checks it's database accordingly and returns the information the prompt asked for. That's AI in a nutshell, now how can we use this to help grow our academy?

The way I implement AI with my clients is through Chat Bots. The Chat Bot helps leads book their class and answer any questions they might have. I do this by creating a prompt for the AI and giving it a little extra information such as class times, membership prices, etc.

I give the AI a name and personality to make it feel real and authentic. I then give it an objective in the form of a question to ask the lead. The AI will respond in real time with a lead and always steer the conversation towards the objective: sharing the calendar link for leads to book their class. Below is a real example from one of my clients:

The AI Chat Bot was able to answer the lead's questions and had the lead schedule their own appointment for a free class! Think about how much time and effort this could save having your own AI assistant. It's crazy to me to think this is just the tip of the iceberg. I'm constantly experimenting with new ways to use this tool with my clients.

So to summarize: don't be afraid of AI, it's a powerful tool that will revolutionize the way you run your school.