Finding The Right Offer

I hope everyone enjoyed their holiday weekend! I spent mine at the beaches here on Long Island. Now that the holiday is over, lets get back to business.

Getting people through the door of your school is not always an easy thing. Crafting a proper offer for your website can help increase the number of new people coming in. When I say "offer" I mean something that will prompt website visitors to take the next step and come down to the gym to try a class.

So how do you craft the right offer for your school? First, take a look at your website and examine it. Are you currently offering anything? A lot of gyms have professional looking websites but don't offer anything! Let's look at an example:

https://northriverbjj.com/

http://nolimitsbjj.com/

Here we have two schools located in Palmetto Florida. North River BJJ is my client, No Limits BJJ is our competitor. One of these websites has an offer, the other does not. North River offers a free class trial, while No Limits makes no mention of any offer. If your searching for jiu jitsu classes in Palmetto and you come across these websites, what would you do? North River makes it clear and easy for someone to claim their offer; meanwhile there is no offer to even claim for No Limits. Because of this, North River's website generates on average 20 leads per month.

If you already have an offer on your website, try experimenting with different ones and compare your results. I've seen offers such as "Free Two Week Trial" or "Free Private Lesson". Seasonal offers are great too like "Summer Training Package" or "Back To School Special".

Get creative with your offer and try it out! As always if you have any questions or want to pick my brain, feel free to reach out.